November 14, 2007 at 10:12 am
· Filed under Tech talk, Business
With the way we approach technology these days, nothing seems to last very long and so the concept of going in for used cisco systems is gaining momentum. There was a time that these options were not even available, but now these are good ways to get started if you’re a new business. Using refurbished hardware from a company such as Cisco is a good option since it is known to be one of the most reliable systems available.
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September 18, 2007 at 11:03 pm
· Filed under Retail, Tech talk
According to new research by Satchi & Satchi, consumer electronic manufacturers and retailers are missing out on a major segment of the market by not targeting women consumers. The numbers in 2007 are likely to add up to GBP600 million in lost sales by not focusing on women consumers. With close to 35% of female internet consumers likely to increase their spending on electronics if marketers and retailers would focus on their approach to women and even offer guidance at both the in-store and online formats. Half the women surveyed said that they leave stores and exit websites without purchasing anything when they are unable to find what they want, which is a huge opportunity for retailers.
Close to a third of women don’t feel confident to ask questions in stores and feel that technology advertising is not focused on them or is even relevant to them. An interesting find for male marketers, but a very basic one for women, is the revelation that women customers do not look for feminine colors when purchasing electronic items and instead feel patronized when these are offered.
Belinda Parmar, a planning director at Saatchi & Saatchi, and author of the report, said that 43 per cent of women go shopping for consumer electronics without a specific brand or product in mind. “There is a real opportunity here for brands and retailers in the consumer electronics sector to target women,” said Parmar.
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June 21, 2007 at 9:52 am
· Filed under Tech talk, Consumer talk
Planning an event is not an easy task when it is at a different location than one’s office. We found that out first hand, when we planned to combine an internal company event with a pleasure trip to a nearby resort. The pleasure part was all fine, but the work part suffered since we did not have the right equipment to set up the event properly. Thankfully, the next time we planned such an event, we got all our computer and technology equipment from a company that did just that and were the experts in setting it all up. A company like ComputerRentals.com takes care of not only all the computer equipment you need but also other items like plasma rentals, a 5000 lumen projector rental and much more. There are also touchscreen LCD monitor rentals available, which is the one item that we were not able to find anywhere else. Their nationwide delivery option makes it easy to plan an event, whether it is a trade show or a seminar, where ever you want.
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June 6, 2007 at 11:43 pm
· Filed under Tech talk
An audio converter that converts all files from a variety of audio formats? The Total Audio Converter is the best one and converts files from formats such as MP3, WAV, OGG, APE and many more. The best part is that you don’t need to be a techy geek to understand how to do it, anyone will be able to convert files using this system. Files can be converted in batches, so all you have to do is to select all if you have lots of files to convert.
The Total Audio Converter has a high quality 32 bit converter engine and an integrated CD ripper. It’s built in audio player so you can play a song before or after conversion. There is virtually no technical knowledge required for using it since it’s intuitive interface makes it extremely simple to use. Test it out for 30 days fro free so that you can be sure of how to work it. All in all, it’s the best system out there that can take care of all your audio conversion requirements.
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May 26, 2007 at 9:17 pm
· Filed under Tech talk, News
Definitely an interesting idea here. Rod Farthing, a part-time professor has launched an independent mobile service called Farthing Mobile a few weeks back after being tired with the kind of service he was getting. At present he has a total subscription of 8 people, so far only friends and family members. Farthing decided he would start his own network, or what is called a MVNO, a mobile virtual network operator, that transmits calls on an existing wireless network. He could be called the leader in this do-it-yourself cell phone network system. The system is powered by Sonopia which is offering people and groups to set up their own personalized wireless service for free.
No need to worry about back-room details, like billing and customer support Reliable hosting solutions with 24×7x365 support – Visit HostMySite.com, for the service. Sonopia handles all that. Prices for the service plans are competitive with name-brand providers. An added bonus: Sonopia pays virtual network founders 3 percent to 8 percent — depending on the number of subscribers — of their service’s monthly revenue.
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May 15, 2007 at 10:41 pm
· Filed under Tech talk
Home monitoring systems have been the focus on many “futuristic” movies, but now they are getting quite common, and there isn’t anything all that futuristic about them. The advances in technology are something that one seems to take for granted, something that one adapts to so fast that it feels that we’ve always used it. Now, real-time home monitoring systems are getting a boost due to broadband connections, along with sensors on doors and windows, power lines, motion etc.
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May 12, 2007 at 6:33 pm
· Filed under Retail, Tech talk
There are a lot of retailers that are missing out on sales by not adding a save option to their shopping cart software, so that customers can come back to view items at a later time. According to research done by JupiterResearch, 45% of online retailers also do not have their shipping policies in their shopping carts, not realizing the importance of this information on buying decisions.
In a study titled Online Retail Checkout: Building Sales Through Increased Accessibility, the company reports that while 78% of online merchants use coupons at their checkouts, only 13% of them increase their billing amount by letting customers know what bill amounts will qualify them for other offers. Another important detail that online merchants omit is listing their return policy on the checkout pages, with the result that 39% of consumers refrain from buying since they feel that returning an item will be a problem.
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April 21, 2007 at 2:33 pm
· Filed under Retail, Tech talk, Marketing
As a retail analyst, I am often asked for my opinon on future trends pertaining to retail, especially on consumer goods like electronics. While predicting what will happen in a certain industry can be quite intriguing and challenging, it is not always easy to do so on ones own without back up from formulas and equations. Part of the challenge is to find the right information from within the company to come up with the reliable forecast. There are however lots of forecasting software programs avilable that can come up with some solutions and direction, once fed with the right information.
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April 19, 2007 at 9:47 am
· Filed under Tech talk, Trends
So, did you get stuck too during the BlackBerry outage yesterday? For a lot of people, who only use their BlackBerries to access their mail, it turned out to be a real pain. Does this mean, we shouldn’t be relying so much on technology and try to do things on a personal basis again? But that would be hard to go back to again, right? We have got so accustomed to being ‘connected’ and if our phone or internet or what ever other device you use to stay ‘connected’ doesn’t work, our world can come to a complete halt. It’s high time we put things in perspective though. These are all gadgets that we didn’t have or use a few years back, but now we seem not to function without them.
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April 19, 2007 at 9:37 am
· Filed under Retail, Tech talk
As retailers are increasingly relying on the Internet for sales, most companies are also spending more on their broadband set up. According to Rob Garf, vice-president of retail strategies at AMR Research, a research and advisory firm, most multi-channel retailers have increased their budgets significantly so that they are able to improve the distribution of products, inventories and shopping history of customers. With broadband, retailers significantly reduce the amount of time they spend on accessing this information. On average, retailers increased their spending by 39% in 2006 over previous year’s spends.
The investment in broadband makes retailers better able to both collect and distribute across channels data on customer shopping behavior; in turn, that enables retailers to plan marketing and merchandising plans based on the interests customers have shown across channels, Garf says. At the same time, it enables retailers to more quickly and accurately deliver product descriptions and images as well as real-time inventory levels to employees and customers on in-store point-of-sale terminals and self-service kiosks. Another plus is that this makes it possible for merchants to show a single version of the truth in data and images shared across web, store and contact center channels, Garf adds.
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