Marketing to consumers of organic products
It has been found that consumers who regularly buy organic food products are significantly open to trying out new things than regular shoppers. The study conducted by Mindset Media and Nielsen Online, found that marketers of brands of organic products don’t necessarily have to target these customers in organic magazines or TV shows but can reach them across networks and websites, as they appeal to the open mindset of this segment of consumers.
According to Sarah Welch, COO and co-founder of Mindset Media, “Marketers that have organic products can certainly go offline and advertise in places like a yoga or green magazine. But niche print titles tend to reach 90[,000] or 100,000 people. When you start to understand that what makes someone interested in organics is a mindset–then you can reach millions of people with that mindset with a simple online buy.”
Popularity: 45% [?]
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