The Power of Retail

The Ikea store in Amsterdam will be organizing a “husselmarkt” so people can swap furniture. The concept of swapping items of clothing, music, movies, and so on has become across the world lately. Springwise reports that the swap is to take place on February 9th and Ikea will allow only 250 people to bring in their furniture, which may or may not be from Ikea. The company will add about GBP 12,000 worth of furniture to the mix as well. Ikea also is offering a tool where it will be possible for consumers to test out different furniture arrangements. The company understands how consumers live and feels that once people rearrange a room they will need new items such as a lamp or a rug and will continue to shop at Ikea.

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