The Power of Retail

Some marketers are changing the way shoppers decide on purchases during the holiday season, with things like free gift wrapping, mobile phone chargers, free food and drinks, parking-spot reminders and a place for shoppers to rest and use the restrooms. All these tactics are geared to make shoppers think of their brand as preferable and make them want to come back for more shopping.

According to Dave Rich, senior vice president of strategic marketing at George P Johnson even agency, “This time of year, marketing is at its peak. It’s never louder than during the holiday shopping season.” Adding that these kind of services can break through the clutter because they are “the ultimate form of engagement: bringing the brand to life.”

Case in point, the Bank of America’s Gift on Fifth store that it opened on Fifth Avenue and provides a crafting area for kids, gift wrapping, hot chocolate, coffee, photos etc, so that consumers can sign up for a BankAmericard, which is a visa card and offers 1.25 reward points for every dollar spent on it.

Read more such innovative branding tactics that marketers have used this holiday season.

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