A lesson in brand building
There really is something about people who buy cars that they end up loving more than their friends and family. The Mustang is the perfect example of this phenomenon and I have seen it first hand several times. People who own Mustangs, simply forget about their friends and family while anything and everything about their car takes primary importance. The people behind the marketing and brand building of Mustang have really create quite a cult around the cars and anything associated with the cars.
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