The Power of Retail

Online advertising has increased by 35% in the past year to $16.9 billion, as per the Intenet Advertising Revenue Report that has been released by Interactive Advertising Bureau and PriceWaterhouseCoopers. The largest share of online ad revenue came from paid keyword search, which accounted for $6.8 billion, or 40% of online ad spending. Display ads such as sponsorships, slotting fees and broadband video accounted for 32% with $5.4 billion. Classified ads came in at the third spot with $3.1 billion or 18% of total online ad spend.

“Interactive advertising revenues continue to show solid growth as advertisers and agencies recognize that it is a medium that can uniquely affect consumer behavior from product awareness, to purchase intent, to actual purchase and then brand loyalty,” says Randall Rothenberg, IAB president and CEO. Rothenberg predicts that the growth trend will continue as marketers shift more of their marketing budget online.

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