Are you missing out on online sales?
There are a lot of retailers that are missing out on sales by not adding a save option to their shopping cart software, so that customers can come back to view items at a later time. According to research done by JupiterResearch, 45% of online retailers also do not have their shipping policies in their shopping carts, not realizing the importance of this information on buying decisions.
In a study titled Online Retail Checkout: Building Sales Through Increased Accessibility, the company reports that while 78% of online merchants use coupons at their checkouts, only 13% of them increase their billing amount by letting customers know what bill amounts will qualify them for other offers. Another important detail that online merchants omit is listing their return policy on the checkout pages, with the result that 39% of consumers refrain from buying since they feel that returning an item will be a problem.
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