Forever 21 to open in Toronto
Forever 21, another proponent of “cheap chic”, will be opening stores in Canada. The Los Angeles based company that specializes in selling the latest and trendiest fashions plans to open a store in Toronto this summer. This segment of the retail industry has shown some the best figures to date, with retailers such as Zara and H&M gaining cult status for finding fashionable clothes at affordable prices. Both firms along with Old Navy have seen a lot of success in the Canadian market and Forever 21 is hoping to hit the sweet spot again with consumers. Forever 21 has 390 stores in the US and stores in Dubai and Singapore. The company opened a test store in the West Edmonton Mall in 2001, although it did not further expand at that time.
Like H&M, Forever 21’s formula for success hinges on the quick conversion of styles from the fashion runway to the store floor. While it sources some clothing overseas, the bulk of its house-branded fashions are produced in the United States to ensure speedy production of the latest looks.
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