The Power of Retail

While the Seattle based coffee chain is getting ready to open outlets in India by the end of 2007, it has become involved in a trademark row with an Indian company who is using thename ‘Starstrucks’ for a chain of health and beauty cafes with a Hollywood theme. The Starstrucks chain is being launched by Shahnaz Hussain, a well-known beauty expert who wants to sell coffee and chocolates with a herbal theme in a Hollywood like atmosphere. According to a spokesperson at Starbucks, “The company is optimistic that we will be able to open our first store and offer the unique Starbucks Experience in India with a yet-to-be announced joint venture partner by the end of 2007 in either New Delhi or Mumbai.”

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